Your AI marketing team.
Market while you build.
Connect your product, tell it what you're building, and your AI team runs outreach, communities, and creators while you ship.
Not to replace marketing — to help you find your voice and reach your audience before the window closes.
Sample Ghost Plan
Monday, April 20
“I was struggling with this too — spent 4 hours a week on it. Built a small tool to automate the syncing part. If you want to try it out, I just put it on GitHub.”
“Hi {Name}, saw your piece on {Topic}. We've been building something that solves exactly the bottleneck you mentioned in paragraph 3. Worth a quick look?”
Free users see these plans every Monday. Upgrade to dispatch them in one click.
Different motions. One team.
Marketing isn't one thing. LazyDev runs four motions in parallel, each with its own judgment about timing, tone, and when to stay silent. The goal isn't to replace your instincts — it's to give them reach.
Engage where developers live
Watches developer hubs and social platforms for threads where your product is the genuine answer, then drafts a reply in your voice.
Draft for your approval
“Tried this for a week — biggest win was the cron-style scheduler. If anyone wants a quick walkthrough of how I wired it up, happy to share.”
Direct outreach that scales
Press pitches to journalists or value-prop emails to ICP companies — enriched via industry-standard data, sent through your own mailbox. No mass-blasts. No generic templates.
Partner with relevant creators
Scanned across major video platforms. Scored for fit, enriched with contact data, and queued for your review — or drafted as a DM if no email is found.
Ad advisory, without the risk
Read-only performance metrics, AI-generated creative variants, and straight-talking recommendations. You upload. LazyDev never touches your spend or account.
Onboarding to first plan in ten minutes.
No marketing team to hire, no 60-tab campaign planner — just a short conversation, then weekly output you can trust.
Connect your product
Drop your name and website. The agent reads your page, asks a few focused questions, and builds a strategy brief you can actually recognise.
Pick your channels
Connect the communities where your audience hangs out and your inbox for outreach. On the free tier you can stop here — you'll still get four weekly ghost plans.
Review. Approve. Ship.
Every Monday a new plan lands in your dashboard. Skim the drafts, approve the ones you like, and LazyDev dispatches them at the right moment. You're out in under an hour.
What you'd spend. What you'll actually do.
Marketing drains your whole week. LazyDev replaces the draining parts.
You'd spend
~7 hrs
a week on marketing chores
You'll actually do
~30 min
reviewing and approving, weekly
Monitoring developer hubs
You'd do
~3 hrs/week
Scrolling Reddit and social feeds, deciding when to chime in.
With LazyDev
~10 min
Approve or skip the drafts queued for you.
Personalised outreach
You'd do
~2 hrs/week
Hunting contacts, drafting, second-guessing your tone.
With LazyDev
~15 min
Skim enriched leads and approve the emails you like.
Researching niche creators
You'd do
~1 hr/week
Manual searches on video platforms for relevant partners.
With LazyDev
~5 min
Scan a ranked list — with suggested outreach scripts.
Planning the strategy
You'd do
~1 hr/week
Staring at a blank doc every Monday morning.
With LazyDev
~2 min
Read the brief. Agree. Move on.
Estimates from interviews with solo founders shipping products alongside a day job.
Try it free. Pay when it's shipping.
Every developer starts free with four weekly ghost plans. Upgrade when you want them going out for real.